MBC 1 is the first independent Arabic satellite TV station launched in September 1991 from London. It has an estimated audience of over 130 million Arab people globally.
MBC 1 has recently relocated its headquarters to Riyadh, Saudi Arabia.
MBC 1 started its satellite transmission from London, becoming the pioneer Arabic satellite TV station.
MBC 1 used to air cartoons as part of its programming.
Western movies were also a part of the content broadcasted on MBC 1.
One of MBC 1’s most popular and controversial shows is Kalam Nawaem, led by several women addressing various women’s issues and taboos.
MBC 2 is one of the channels under the MBC network, offering a diverse range of programs such as movies, series, and more.
MBC 3 caters to a younger audience with a mix of cartoons, educational programs, and entertainment shows.
MBC 4 is known for its variety of Western entertainment, including movies, series, and lifestyle programs.
MBC 1 underwent a significant rebranding in 2012, marking a new era for the channel’s visual identity and presentation.
As part of the rebranding, MBC 1 introduced new idents that were shorter in duration compared to the previous ones. These idents featured a modern and stylish look to reflect the channel’s updated image.
The rebranding of MBC 1 in 2012 centered around a “cube-ish” theme, bringing a fresh and contemporary visual style to the channel. The use of cube elements in the branding created a cohesive and distinctive on-air look.
MBC 1 HD was officially launched on July 1, 2011, marking a significant milestone in the channel’s history by providing viewers with high-definition programming.
With the launch of MBC 1 HD, the channel ensured a seamless transition to high-definition broadcasting, delivering superior video and audio quality to enhance the viewing experience for audiences.
During the period from March 24 to June 22, 2020, MBC 1 used an on-screen DOG (Digital On-Screen Graphic) that depicted the channel’s logo inside a house. This graphic served as a visual identifier for viewers during that time.
MBC 1 has established a vast audience reach, with an estimated viewership of over 130 million Arab people worldwide. The channel’s diverse programming caters to a broad demographic, contributing to its widespread popularity.
One of the hallmarks of MBC 1’s programming is its willingness to address controversial issues, including topics such as terrorism, domestic violence, polygamy, divorce, and women’s suffrage. This approach has sparked discussions and debates, making MBC 1 a platform for raising awareness on important social issues.
MBC 1 commands high advertising rates due to its extensive viewership and influential programming. Advertisers recognize the channel as a valuable platform to reach a large and engaged audience, leading to competitive rates for commercial airtime.
# Index
1. MBC1 Rebranding
1.1. Rebranding in 2012
1.2. New Idents
1.3. Cube-ish Theme
2. MBC1 HD Launch
2.1. Launch Date
2.2. Transition to HD
2.3. On-Screen DOG
3. MBC1 Impact
3.1. Audience Reach
3.2. Controversial Issues
3.3. Advertising Rates and MBC1